“A Stitch in time saves nine,” is important today as always. If your roof was leaking, it would be prudent to make the investment to repair it in order to save a much higher expense for repairing rot in the future. If our house needs paint, it is wise to repaint so we don’t have to replace.

In business today it is important even if difficult to make the investments in the future. To make prudent choices with our money in marketing to plant the seeds for future success. The internet and particularly social media provide excellent vehicles to conservatively invest some money and time for future sales. The question that usually is raised is, “how?”

The answer is both simple and hard. Generally our best clients come from referrals, word of mouth. In much the same way a business would use a telephone to network, we use social media tools to communicate with more people. In the same way that we might join the local Chamber of Commerce, we can join online organizations and meet new people, grow closer relationships and develop new business relationships. It does take a little work. Doesn’t anything worthwhile?

Fortunately social media channels are becoming increasingly cross linked. When I write a blog post, it is automatically linked to LinkedIn. If I write a Tweet, I have the option of posting it to my wall on Facebook. This trend will probably continue making it even easier to get connected, grow relationships, and maintain them.

So back to that needed stitch. Is your business in need of a stitch? Are you in touch with your existing client base in the most effective way?

( For a low cost analysis of your social media marketing activities please contact me at ramartijr@gmail.com)

This entry was posted on Friday, August 21st, 2009 at 9:48 am and is filed under Marketing. You can follow any responses to this entry through the RSS 2.0 feed.