Your website is usually the hub of any social media marketing.

There are some key things you will want consider when contemplating your website.

1. Keywords - What are you selling for Search Engine Optimization.
2. Content Pictures, video, audio, and text
3. A host

There are a lot of fantastic website designers out there that can create stunning video, sound, and graphically beautiful site. They are entertaining and engaging and they have their place. I love to visit them and appreciate the craft. In certain cases, this could be the answer. If you need a great web esite  designer you can check out Andy Sowards. He does much more than websites.

One word of Caution, complicated websites can be hard to maintain and if you don’t keep updating them, they can look stale. I am a strong advocate of keeping website design simple and affordable so that small businesses can maintain them and update them regularly.

You can also contract with a company like Hubspot, a Massachusetts software company that can build and optimize and host your site for you. My contact at Hubspot is Chris Alexis.

Or you can build your own. No matter which path you choose, you will have to answer the question, “Why am I developing a website for my business?”

A website is nothing more than a group of files that are coded.To create sites on your own, you can learn a little HTML and how to use CSS ( Cascading Style Sheets) and purchase some space from companies like www.GoDaddy.com “>Godaddy.

You can also start with a template and modify it. There are many pre-designed templates to start from. We are affiliates for a company called Dream Templates. DreamTemplate - Offers 1000’s of web templates. Pay once, unlimited downloads.

If you need help or would like us to build your site for you, please email me.

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This entry was posted on Thursday, May 7th, 2009 at 4:19 am and is filed under Marketing. You can follow any responses to this entry through the RSS 2.0 feed.